3-Legged Zebras, Webbings & the Benchmarks:
The Simple Job of the test.net Algorithm
Evolution and market conditions have much in common. Although we humans originally originate from the water we do not have any webbings. They wouldn’t serve any purpose for the life on shore. For humans, the characteristic of “having webbings” is therefore senseless. On the other hand, three-legged zebras are an easier prey for lions than their four-legged conspecific. Hence, for zebras the characteristic “four-legged” does make sense.
The same goes for product characteristics. Certain characteristics can’t establish themselves in the market, others can. Consumers determine market evolution by making purchase decisions. They decide who survives and who vanishes. They decide whether a product characteristic makes sense or not. They decide how much value a characteristic has.
This is exactly what the test.net algorithm establishes and its parameters describe this knowledge. The characteristic “four-legged” in regard to the zebra would hold a high parameter since most zebras obviously have four legs. Comparatively, the characteristic “has webbings” in regard to a human being would hold a low benchmark value due to the rarity of this scenario.
Since the information of whether a product is good or bad is technically already given in the market, the test.net algorithm represents a direct and unbiased feedback of all consumers. Therefore, the test.net algorithm is merely a tool that makes this information visible-very simple!
Products can be sorted on the basis of the determined benchmarks. This sorting decides on the respective grade.
The emphasis follows the suggestions of the EU (ECTS-system), or the IHK Bavaria which is used to evaluate students and interns. It works as follows:
The first 25% receive the grade “very good”.
The second 25% “good”, etc.
Bare Product Characteristics as fuel for the Algorithm
- test.net researches products as well as the associated product descriptions.
- test.net examines whether the provided information describes real, technical characteristics or whether we are dealing with terms created by marketing or advertising professionals.
- The product characteristics which were freed from advertising messages are added to a mathematical market model.
- The test.net algorithm analyses which characteristics are important for products and which are not. This relevancy is shown via a concrete number, the benchmark.
- The algorithm calculates the grade of a product. The previously determined benchmarks depicting the importance of certain characteristics function as a basis.
- Every consumer can see the results on the test.net internet site for free: objective product tests with independent evaluations and test winners.